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John Rowley’s The E-Factor Program – Hype or Reality?

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We’re here to take a look at the E-Factor Diet and see if it really lives up to its claims to help you lose weight or if it’s just another fancy looking book with empty promises.

Why am I writing a review?

Because I was overweight and struggled with my weight loss goals for a long time. I know all about the endless research on the latest diet fads, I’ve tried more programs than I care to remember, and I hated that there wasn’t more detailed information that actually explained to me what the diets were about and why they worked before I tried them myself. I could have saved myself a lot of time and effort with this information. Not all diets are meant for everybody.

Between the different weight loss programs, I was doing my part to exercise, stay healthy, and eat right. I spent hours and hours online looking up information, scrolling through different forums, and basically just trying things that I thought were good for my body. I saw some results, so I must have been doing something right.

But even with all my time and effort, I never really knew if what I was doing was actually contributing to my weight loss. I kind of went for the do everything you can think of and something is bound to work.

So why the E-Factor for me if I was already having success?

I think I had a good grasp on what I needed to do exercise wise to lose some weight. I get the basic principles of working out, doing cardio, and what is good for my body in that sense. I was going to the gym every so often and being as active as I could.

What I didn’t have as much information about is how the foods I ate played a big role in my weight loss struggles.

I know healthy foods from not healthy foods, the general basics, but I didn’t know much more than that. That information is what I was missing, and what makes such a huge difference in losing weight.

This is the information that I got from the E-Factor diet. It was the last piece of the fitness puzzle to tie it all together. Oh, and it didn’t hurt that, with the E-Factor, I was getting tested proven results and guidelines to follow. I assume this was better than my own – try it all and wish for the best approach.

So, instead of just telling you how wonderful the E-Factor is, I’m going to break down the information of what the program is about, how it works, and why it works. Then you can decide if this is something you might want to look into.

What is the E-Factor Diet?

The E- Factor Program is an informational eBook that has been making its rounds lately in the health and fitness industry, full of different guidelines and information for losing weight.

You’re not just getting the simple eat less- exercise more routine that everyone already knows doesn’t really work. In fact, the E-Factor address many of the problems that are in so many unsuccessful weight loss programs that are filled with these types of mentalities above.

You’ll learn one of the biggest secrets to weight loss is focusing on what you eat. Different foods have unique nutrients and enzymes that react in your body in different ways. When you know how each food affects and interacts with your body, you’ll be able to make the right choices in with your meal selections and create the process where your body can shed weight. React correctly. Take control of your cravings and maximize weight loss.

Some guidelines you can expect to find

  • Eat all the protein you want

    The E-Factor Diet
    Photo: Honolulu Media, Flickr.com
  • Eat all the veggies you want
  • Drink all the water you want
  • Stay away from foods your body can’t handle or process

No limits. No starving.

Limiting your food intake is a bit unrealistic. It is easy to do when you’re by yourself but hard in the modern day world. What if you’re at a work function, holiday party, dinner with friends, or on vacation? Or what about all the many other scenarios which food is part of life? We can all have good intentions, but it is unlikely you’re going to be able to stick to a harsh diet when everyone else gets to enjoy whatever they want.

Starving yourself just won’t work. John knows this. That is why the E-Factor diet is different. It is about understanding what food work for you, and what foods work against you on a biological level, and making small adjustments in your daily routine.

Also, caloric needs different between different people according to their fitness and activity level, so all those diets that are based on points of counting calories just don’t make sense. They actually can be dangerous and unhealthy to follow.

About the Author

john-rowleyJohn Rowley is the person behind the plan. With years of experience as a fitness and nutrition expert, his goal is to help people like you and me obtain a better quality of life through food and exercise. He has been on numerous TV shows including US News, NBC, Martha Stewart, PBS, and more.

What is his motivation behind the books? Well, John used to be overweight too. He knows personally what it takes to get into better shape and what to expect realistically. He’s been through it himself, and he wants to help as many people as he can.

Who is the E-Factor for?

Anyone who wants to lose weight and hasn’t had success with just the traditional exercise more- eat less routine. More and more we are finding out it isn’t just about eating less, but eating right.

That is why you’ll always hear about body builders, fitness trainers, and celebrities taking a lot of consideration into what they eat. If it were just about eating less, weight loss would be much more attainable.

How does it work?

The E-Factor separates foods into 4 groups and explains how each group plays a role in your weight loss.

E factor diet will explain and give you insight to what you’re doing wrong, and how you can make simple changes so that you start seeing a noticeable difference in your weight quickly. You’ll learn information about some surprising food that’s actually sabotaging your diet and keeping you from your weight loss goals.

For example, if you’re eating energy inhibiting foods at the start of the day, you won’t get your body or your metabolism the kick start it needs to burn off the fats in your food. Or maybe you’re eating a lot of histamine producing foods which are making you retain water, leaving you feeling, and looking more bloated.

You’ll get information to help you understand why your body isn’t shedding the weight you want it to and learn how to incorporate good fat burning foods into your daily diet.

The Food Groups

1. Energetic food
2. Endothermic foods
3. Enzymatic foods
4. Enjoyment factor foods

The 4 E’s explained

Energetic Foods– Have you ever had the feeling of waking up, having breakfast, then feeling the need to to go back to bed and get some more sleep right away? This might be due to the fact that 3 of the most common breakfast foods are not doing anything to boost your energy, but working against it. By eating energy enhancing foods, you’ll feel ready to tackle the tasks of the day.

Endothermic Foods– Exothermic reactions give off heat to their surrounds while endothermic reactions absorb heat. When we’re talking about food, the best way to kick start the fat burning process in your body is to eat endothermic foods. These foods make your surrounding fat burning hormones turn on and start working.

In this section, you’ll also learn about foods that contain histamine.

Are you familiar with this concept? I usually associate histamine with a bee sting or some something where I have to run to the store to get some sort of antihistamine medicine to stop the swelling.

This is the same concept with food. Your body already produces histamine naturally, so when you add more through food, it can result in your body becoming inflamed and bloated. Cut some of these foods out, and you’ll already start to look leaner. The idea is to eat foods that get you to release water instead of foods that make your body bloat and retain it.

This is an entirely new concept that isn’t covered in any other weight loss program. That is why the E-Factor Diet is sometimes referred to as the bee sting program.

Histamine and the e-factor diet

Enzymatic foods– In this category of food, you’ll learn that it isn’t just what you eat, but what you digest that counts. This group of food helps your body digest and use the nutrients in the food you eat. This is why just eating a little doesn’t really work in helping you lose weight. If you’re eating the wrong types of food, your body won’t be able to use any of it for energy and end up storing it all as fat.

This also explains why you can still feel hungry after a big meal if you’re body isn’t digesting and getting the nutrients it needs.

Enjoyment factor foods– It is important to eat right, but also to enjoy your food. We all know that if you just force yourself to do something because you think it is good for you even though you hate it, it probably won’t last long. You’ll try to find ways to make excuses for not following the program. That is why this program is highly flexible according to lifestyle, personality, and food preferences.

What is included?

The E-Factor Program includes all of the following downloadable eBooks:

Main Book
This guide includes 106 pages of information on the history of the E-Factor, explanations why the diet works, and information on how to go about it.

Quick Start Guide
This is a condensed version of the main book, only 13 pages long. Here you’ll see bulleted information points meant to be an easy reference or reminder of the main points of the diet and steps to follow.

The E-Factor Weight Loss Handbook
Here you get 103 pages of detailed information about all the different kinds of foods you’re eating. This section explains the four categories of food and how your body reacts to them.

The E-Factor Grocery Guide
A 5 pages guideline you can print out or carry on your phone at the market to help with your grocery shopping. Foods are broken down into:

  • Protein
  • Vegetables
  • Fruits
  • Carbs
  • Condiments

This creates an easy shopping list that you know is full of foods that are good for you and that you have sample meal plans for you. This way you know nothing will go to waste.

The E-Factor Meal Planning Blueprint
You get 25 pages for writing down and planning your meals. This part is filled with sample ideas for the best meals and snacks for the morning, afternoon, and nighttime. You’ll get information about which foods to eat, how much protein is right for your body specifically, and when is the best time to eat certain types of food.

Cheat Your Way Trim Guide

If you’re like me, you like food. It’s a big part of your life. Cheat days are bound to happen, but that’s ok. In fact, it is encouraged. Imagine that. In this 12 page guide, John explains why these cheats are needed, and how they actually can help increase your metabolism. Just remember, don’t do them too often.

Bonus material

Who doesn’t like free stuff? Not only are you getting the information you need to make the right food choices when purchasing the E factor, but you’re also getting even more.
Included are the:

  1. E-Factor Fast Food Guide- sometimes fast food can’t be helped. Info on what to beware of, and what you can eat at fast food restaurants without feeling guilty.

2. Fat Burning Smoothie Shop– over a dozen fat burning smooth recipes that you can make in under 3 minutes without having to worry about a sugar crash after.

3. All Day Energy Secrets– you’ll already notice higher energy levels because you’ve been eating the right foods, but these tips and tricks will keep you going throughout the whole day. These energy enhancers only take a minute or two and give you that extra boost to get a little bit more done or feel ready for any situation.

4. Joint Recovery Workshop– information how to best protect your joints. This guide is loaded with information about nutrients that ease joint pain and gives you natural alternatives to potentially harmless medication that will make you feel better. Remember John is a workout expert as well, so he has years of experience and knowledge about how the body functions and wears out.


Are there any restrictions?

There are no restrictions on who can benefit from this diet. Men and women of any age can find this information helpful and relevant to them. You don’t have to have any previous knowledge to work the program or be in any specific type of physical condition. If you’re concerned about any food allergies or intolerances, the diet can be modified to work with you. Gluten free and lactose intolerant preferences are no problem with the E-Factor.

The most important thing is that you actively decide you’re going to read and follow through with the changes detailed in the eBook. Including the cheat meals!


  • Easy to read and understand
  • Highly detailed information to answer any questions you might have
  • Personalized diet plans for your weight
  • Brings about a positive change in your body

With the diet you’re not getting just a diet, you’re getting a comprehensive understanding of how your body works, and how foods interact with it. The goal is to lose weight, but also to have an overall healthier better feeling body. Exercise only does so much, or at least for me, it did, what made the extra difference was the information contained in the E-Factor.


  • You have to put In the work to change your habits
    • I know this is a given, but it is worth mentioning. If you want a change, you have to make a change. But at least with the E-Factor diet, you know the changes you’re making are going to work.
  • It doesn’t focus on exercise or building muscle
    • This program is really about making your food work with you. It is not about giving you specific exercises to get into shape. Fortunately, you can easily find a ton of exercises to combine with your diet online, or you already know what workouts work for you. When you start losing weight and increasing your energy, you’ll be able to get even more out of your exercises and keep your weight loss going!


You can get all the information and bonus material above for $29.95.

Will it work for you?

The E- Factor has worked for me and hundreds of other people. But everyone is different. The diet is simple, thorough, detailed and easy to follow. If you stick with it, you will see a difference.

However, if it is just not for you, you can request a full refund anytime within 60 days of purchase. Simple, easy, no hassle.

Buy Now

The best way to buy this program for yourself is directly from the webpage.

You will get instant access to the information that can make a world of difference in your diet program immediately. Make sure you’re getting the real deal, all the bonuses, and the money back guarantee.

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