Chances are you’ve heard about Beachbody before. Well, that’s kind of expected, I mean they have some of the best health and fitness programs. They are so popular that even if you haven’t subscribed to one or two programs you probably know someone who has. So, the question becomes, why is the company so popular, and should you find out more about it?
When it comes to health and fitness, it is important to take the time to look into the programs and companies you’re buying products from or following. With so many options, and so many pseudo fitness programs, it’s worthwhile to take a closer look for something that actually works if you put in the work.
Want to know more about the company that has the leading fitness programs in the industry? Relax, we’ve got you covered. We’re going to look at the company’s history in summary.
Formation and Growth
It is only logical to start with the when and who. The company began in 1998 by Carl Daikeler and Jon Congdon. It has always been based in Santa Monica, California and the founders certainly had their sights on health and fitness from the start. All their programs soley focus around these two things.
Even if you are a serious Beachbody subscriber the names, Carl Daikeler and Jon Congdon might not be so familiar but Shaun Thompson (we all know him as Shaun T) and Tony Horton definitely are. They are more the face of the company and happen to be the guys who created most of the Beachbody products that you know.
Daikeler and Congdon say that the idea behind starting Beachbody was to help you live a healthy and fulfilling life. It is their desire to share their knowledge with people who want help combining fitness and nutrition in a balanced and healthy way, while creating a system of support throughout your whole fitness journey.
Numbers don’t lie
The success of Beachbody is unparalleled. They seem to have tapped into the right combination of cutting edge, motivational and effective results.
In the 18 years of its existence, Beachbody has grown to a level that other health and fitness companies can only fantasize about. It has over 800 employees, and by 2014 the sales were already at the billion dollar mark.
Technology has played a very major role in the growth and success. It is no surprise we live in the digital age. If I wanted to do a quick workout on the road, or check the correct technique for a stretch, I would turn to my computer. Beachbody has not only kept up with the times, but has made their online platform so user friendly that it gets over 5 million visitors every month.
In 2010, INC. 5000 ranked Beachbody at #2052. Their rank moves up and down depending on the year, but since its debut, has managed to make an appearance in almost every edition of the publication since then.
Beachbody’s most popular products include INSANITY®, the P90X® Series, 21 Day Fix®, FOCUS T25®, PiYo®, Body Beast®, and Hip Hop Abs®. Some programs women prefer, and some are more interesting for men, but all of them are perfectly suited for both genders.
We are talking history, and you are probably hoping to see some history of the listed products. Sorry to disappoint but there is none provided by the company. But we can tell you for sure that in 2011, the company introduced Beachbody Live – a series of gym sessions that showcase all the popular Beachbody programs. It is a lot like normal gym classes but for Beachbody enthusiasts.
The live instructions are actually fun, and you think you know the programs well you can go a step further and apply to be an instructor. You will need to attend a couple of workshops before you get certified as a qualified Beachbody instructor. If you do get the certification you will join a list of many instructors, including celebrity trainers like Autumn Calabrese, Joel Freeman, Jericho Matthews, and Chalene Johnson.
If you’re interested at all, take a look at the different programs and see if any sound alluring, or give them a try first at Beachbody Live. I’ve personally gone to a couple PiYo classes, where I knew the instructor. Let me tell you, it was not easy walk in the park, but there positive energy of the instructor, and group, definitely helps you push through and you leave with an amazing work out.